Product launches

Product launch event software that makes the reveal effortless

A product launch is a single, high-stakes evening where the brand experience starts at the invitation and can't stumble at the door. Novex carries the whole arc.

Free forever on Beam. 14-day free trial on paid plans — no card required.

Built for the reveal

One shot at a first impression

Invitations go out as fully branded emails — your logo, your colors — each carrying a QR code and an RSVP, so you build an accurate headcount and know who's actually coming before you commit to catering and seating. Registration can be strictly invite-only for a confidential reveal, with a one-toggle close the moment you hit the venue's capacity.

What a launch needs

Branded invitations and RSVP

Invitations go out as fully branded emails — your logo, your colors — each carrying a QR code and an RSVP, so you build an accurate headcount and know who's actually coming before you commit to catering and seating. Registration can be strictly invite-only for a confidential reveal, closed with one toggle at capacity.

Press, VIP, and partner lists

Launches run on segmented lists — press in one lane, VIP customers in another, channel partners in a third — and Novex's ticket types and CRM handle the distinction cleanly. Partners and sponsors backing the launch are managed with tiers (Main Partner, Strategic, Supporting) and package values tracked to Confirmed, so the logos on the stage and the invoices for the packages come from one system.

A door that never queues

Any tablet becomes a check-in kiosk: scan the QR from the invitation, find a journalist by the last digits of their phone if they arrive without it, and register a walk-in guest instantly — even if the venue WiFi is flaky, because the kiosk caches the list and syncs when the connection returns. A clean transparent badge prints on arrival when you want one.

Measuring the launch

Because registration and check-in both run in Novex, you see how many were invited, how many RSVP'd, and how many actually walked in — the real turnout for the press, VIP, and partner segments — in the same reporting that runs the rest of your events. That's the number your marketing team reports up, backed by data rather than a clipboard.

Launch software at a glance

Invitations
Fully branded email with QR + RSVP; invite-only supported
Segments
Press, VIP, and partners via ticket types and CRM
Partners
Sponsor tiers and package values tracked to Confirmed
Check-in
Offline-safe QR scan; walk-ins registered instantly
Badges
Clean transparent kiosk badge on arrival
Reporting
Invited vs RSVP'd vs attended, by segment

Launch software FAQ

Can I keep a launch confidential?

Yes — registration can be invite-only with no public link, closed the instant you reach capacity.

Can I separate press, VIP, and partners?

Yes — ticket types and the CRM segment your lists so each group gets the right invitation and welcome.

What if the venue WiFi drops during check-in?

The kiosk caches the attendee list and keeps scanning offline, syncing check-ins automatically once you're back online.

Can I measure who actually attended?

Yes — Novex compares invited, RSVP'd, and attended by segment in built-in reporting.

Launch your next product on Novex

Start a free 14-day trial and build branded, invite-only invitations in an afternoon — or book a demo to see segmented lists and offline check-in live.