Sponsor management

Sponsor management software that tracks tiers, status, and value

Sponsorship is often the largest line of an event's revenue, yet it's the one most teams track in a side document. Novex manages sponsors as a proper pipeline.

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Sponsorship is revenue

Treat it like a pipeline, not a side document

You add sponsors per event and assign each a tier that matches how sponsorship is actually sold — Main Partner, Main Sponsor, Strategic, Supporting, or Exhibitor — so the hierarchy of who gets the biggest logo and the best placement is explicit and consistent across your events.

Everything sponsor management needs

Tiers that match how you sell

Add sponsors per event and assign each a tier — Main Partner, Main Sponsor, Strategic, Supporting, or Exhibitor — so the hierarchy of who gets the biggest logo and the best placement is explicit and consistent across your events.

Status from first contact to confirmed

Every sponsor moves through a status you can read at a glance: Contacted, In Negotiation, Pending information, and Confirmed (with fulfillment tracked as In progress or Completed). Alongside the status sits the package value, so Novex can total your committed sponsorship revenue next to confirmed count and total sponsors.

Branding and invoicing in one place

The logo placement you promised and the invoice for the package come from the same record, so the operations team fulfilling the deliverables and the finance team billing for them work from one source. On the Flare plan and above, a sponsor's package converts to a quotation and then a compliant invoice, reflected in the event's P&L.

Roll-ups across your calendar

Across your whole calendar, sponsors roll up so you can see your recurring partners, total package value, and confirmed revenue in one view. For galas, festivals, sports events, and conferences alike, sponsor management is the difference between sponsorship as a hopeful spreadsheet and sponsorship as a pipeline you can forecast and bill against.

Sponsor management at a glance

Tiers
Main Partner, Main Sponsor, Strategic, Supporting, Exhibitor
Status
Contacted, In Negotiation, Pending, Confirmed
Value
Package value totals committed sponsorship revenue
Billing
Package converts to quotation and invoice on the Flare plan and above
Roll-up
Recurring partners and confirmed revenue across your calendar

Sponsor management FAQ

What sponsor tiers does Novex support?

Main Partner, Main Sponsor, Strategic, Supporting, and Exhibitor — matching how sponsorship is typically sold.

Can I see how much sponsorship is confirmed?

Yes — status (contacted to confirmed) plus package value totals committed sponsorship revenue with confirmed count.

Can I bill sponsors from the same place?

Yes — on Flare and above a package converts to a quotation and a compliant invoice, tied to the sponsor and the event's P&L.

Are sponsors managed per event or globally?

Sponsors are added per event, and they roll up across your calendar for a portfolio view.

Manage your sponsors on Novex

Start a free 14-day trial and build your sponsor pipeline in an afternoon — or book a demo to see tiers, status, and package-value roll-ups live.